We've joined forces with Okay Vine, a brand that champions the notion of 'okay' in the world of wine. Our shared vision? To strip away the pretense and stuffiness often associated with wine culture, and make space for casual, enjoyable wine experiences. Together, we're helping people to uncork the good times, one 'okay' bottle at a time.

Creative Direction

Brand Identity + Brand Strategy

Brand Positioning + Tone of Voice

Packaging + Advertising Materials

Web Design + Development

Social Media Roadmap

Adjacent to the hand-drawn lettering, we've incorporated a doodle of a hand flashing the 'okay' sign. It's a bit different, a bit fun, and far from subtle—It's our deliberate wink to the joy of being just 'okay', symbolizing the brand's philosophy.

Think of Okay Vine's voice as that laid-back, funny friend you're always happy to have a glass of wine with. No wine snobbery here – just an honest, easy-going chat that cuts through the usual grape gabble. They're making wine feel approachable, and emphasizing that it's more than 'okay' to enjoy a glass without needing to get all fancy about it.

We leaned into the brands casual vibes with a little bit chaotic, and frankly just 'okay' flash photography.

In our collaboration with Okay Vine, we emphasized simplicity and user-friendliness to mirror the brand. Resulting in a straightforward, minimalistic website that communicates only the necessary information, keeping things as 'okay' as possible. Ultimately, we aimed to create an online experience that was as easy-going and enjoyable as a glass of okay wine itself.

As for the packaging, we went for impact without the fuss. Just like Okay Vine doesn't overcomplicate wine, we didn't overdesign. Our approach was to create something that grabs your attention and feels timeless, but never strays from the brand's laid back ethos.