Finally say goodbye to the overwhelming skincare routine. Clear is getting "clear" about skincare by embracing simplicity and helping people achieve the completion of their dreams.

Creative Direction

Brand Identity + Brand Strategy

Brand Positioning + Tone of Voice

Packaging + Advertising Materials

Web Design + Development

Social Media Roadmap

Post Launch — New Product Roll-outs

To establish a unique brand image and verbal expression that challenges the typical skincare expectations, we crafted a logo based on simplistic beauty, while intentionally infusing a deliberate deviation with contemporary flair.

Clear's tone of voice is like chatting with your dermatologist—It's straightforward and free from confusing skincare marketing jargon. Empowering you to tackle your skin concerns effectively, and with ease by simplifying your skincare routine.

Inclusive, simple, crisp, and free from background noise—showcasing clear skin.

We designed a site that oozes brand personality, and a mobile-first approach ensures the website is easy to navigate, with a bespoke design that captures the essence of Clear's brand personality. Our goal was to minimize friction and provide a seamless user experience that reflects the quality of Clear's products.

Keeping it simple like Clear's skincare routine, we crafted packaging that feels timeless but makes a strong visual impact.