When two of the largest insurance brokers merged to form Quility, they faced the urgent task of establishing their brand and raising awareness. Our approach? We partnered with the new brand and birthed Quigley the Porcupine.

Quigley’s mission? To prove that shopping for life insurance needn’t be prickly or complicated. While the perfect time to shop for life insurance remains elusive, Quigley is on a relentless quest to spread the word: the easiest way does exist.