Freelancers using Microsoft Excel in California

Freelancers using Microsoft Excel in CaliforniaFreelancers using Microsoft Excel in California

Projects People

Leonardo Gonzalez

PROSan Diego, USA

Turning insights into meaningful connections.

Turning insights into meaningful connections.

Cover image for Case Study: Pricing Strategy for a New Premium Hair Serum

Case Study: Pricing Strategy for a New Premium Hair Serum

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Cover image for Cafe Restaurant Customer Survey

Cafe Restaurant Customer Survey

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Cover image for Market Research Sustainable Food Delivery Service

Market Research Sustainable Food Delivery Service

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Cover image for Starbucks: Customer Segmentation

Starbucks: Customer Segmentation

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Microsoft Excel icon

Microsoft Excel(4)

Simple, proven, & affordable marketing for small businesses

New to Contra

Simple, proven, & affordable marketing for small businesses

Cover image for Coffee for Athletes — Growing With People, Not Expensive Ads...

Coffee for Athletes — Growing With People, Not Expensive Ads A specialty low caff / decaf coffee brand wanted more online orders but didn’t want to burn money on ads. They weren’t sure who their customers were or how to reach them. I helped them build a simple “real people” ambassador system. We found everyday athletes, creators, and locals who loved the product and wanted to share it. No big influencers, nothing fake — just real people talking about something they enjoyed. These efforts brought in 3–4× more value than paid ads and helped the brand grow with honest, low-cost marketing. Why this matters: You don’t always need ads. Sometimes customers are better found through real people.

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Cover image for Men's Health Clinic — Local Neighborhood Targeting A local m...

Men's Health Clinic — Local Neighborhood Targeting A local men's health clinic had great results once people found them — but they struggled to get steady customers. They tried ads, mailers, and social media, but nothing felt consistent. I helped them figure out exactly which neighborhoods were worth focusing on using simple local data and a few clear marketing pieces they could get out fast. They grew revenue by 3× in 60 days because they finally knew where their best customers were hiding. Why this matters: Most small businesses don’t need more marketing — they need to aim it in the right place.

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Cover image for Youth Sports Rental Startup — From Local to Multi-State Grow...

Youth Sports Rental Startup — From Local to Multi-State Growth A small family-run startup was trying to rent out kids’ sports gear but didn’t know how to get the word out. They were doing everything by hand with no clear plan. I created a simple marketing system they could run. We used easy, low-cost ideas like clear flyers, local partnerships, better website wording, and a step-by-step way to reach parents. They grew from one small area to 25 states and passed 5,000 orders in nine months — without wasting money on ads. Why this matters: Even tiny businesses can grow fast with the right plan. You don’t need a big budget — you need clarity.

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Retail Beverage Brand — Making In-Store Marketing Work This business was selling in local stores but had no idea what made customers pick their product off the shelf. Sales were flat and they couldn’t tell what was working. I helped them test simple store ideas — shelf tags, product signs, small design tweaks, and better wording that spoke to shoppers. We tracked what worked and removed what didn’t. Their sales in stores grew 17% and kept improving because they finally had a way to see what was helping. Why this matters: Sometimes small changes make the biggest difference. You don’t need fancy ads — you need a message people notice.

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Microsoft Excel(4)

Los Angeles, USA

AI Product Manager & Technical Project Lead (CSM)

$5k+: Earned

2x: Hired

5.0: Rating

8: Followers

AI Product Manager & Technical Project Lead (CSM)

Cover image for Hybrid Flash/HTML Site for Kelly Rowland’s Debut Album

Hybrid Flash/HTML Site for Kelly Rowland’s Debut Album

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Cover image for Hybrid Flash/HTML Site for Michelle Williams’ Debut Gospel Album

Hybrid Flash/HTML Site for Michelle Williams’ Debut Gospel Album

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Cover image for OJ Smith - React / Next.js Headless Wordpress Application

OJ Smith - React / Next.js Headless Wordpress Application

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Cover image for Product Management for Reign.com Web Application

Product Management for Reign.com Web Application

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Microsoft Excel(2)

Strategy & Product Development | Data Analyst

Strategy & Product Development | Data Analyst

Cover image for Strategic Growth and Scalable Event Framework for a Global Data

Strategic Growth and Scalable Event Framework for a Global Data

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Cover image for LLM Prompt Engineering Workshop

LLM Prompt Engineering Workshop

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Cover image for Non-Profit Data Management and Salesforce Integration

Non-Profit Data Management and Salesforce Integration

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Microsoft Excel icon

Microsoft Excel(1)

PROBaldwin Park, USA

Bookkeeper & tax pro managing 90+ clients—cleaning up books,

New to Contra

Bookkeeper & tax pro managing 90+ clients—cleaning up books,

Cover image for Led Accounting Ops for High-Volume Auto Dealership – 2,000+ ...

Led Accounting Ops for High-Volume Auto Dealership – 2,000+ Transactions/Month I ran the accounting function for a wholesale auto dealership, handling over 2,000 transactions per month across sales, inventory, and vendor accounts. I built the workflow from scratch, cleaned up Dealertrack data, helped sync up other departments so financials could be tracked, supported team members who needed help learning proper entries, and worked beyond my title—doing controller-level work without the controller-level pay. In the end, I advised leadership on financial red flags and recommended winding down operations. They chose not to—and filed bankruptcy shortly after. Not every job ends in a portfolio-perfect story. But this one taught me how to lead, stay honest, and stand firm on the numbers—even when no one wants to hear them.

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Cover image for Bookkeeping & Tax Support for 90+ Clients – CPA Firm I manag...

Bookkeeping & Tax Support for 90+ Clients – CPA Firm I manage bookkeeping for a portfolio of over 90 active clients—primarily in dentistry, law firms, PR, retail, and others. My work includes: • Cleaning up QuickBooks registers and building smart rules to automate categorization • Reconciling multiple accounts monthly, ensuring accurate and up-to-date financial records • Preparing monthly and quarterly financial statements to support decision-making and tax planning • Collaborating with the CPA team on tax compliance, filings, and audit readiness • Helping small business owners understand their numbers and improve how they manage their cash flow Whether it’s a dental office, a solo law practice, or a retail store—I bring structure, clarity, and efficiency to the table so clients can focus on running their business.

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Cover image for Tax Prep & Bookkeeping Support – Tax & Financial Firm I was ...

Tax Prep & Bookkeeping Support – Tax & Financial Firm I was full-time at this tax firm, handling everything from bookkeeping and financial reporting to client calls, office ops, and tech troubleshooting. I: • Maintained QuickBooks records and managed AP/AR • Prepared monthly reports and supported tax prep for clients • Handled incoming docs, organized data, and tracked filings • Ran front office duties, client communications, and scheduling • Built out filing systems that actually made sense for the team • Stepped in for IT support when systems broke during tax season It wasn’t glamorous—but I kept it all running. Being a Swiss Army knife taught me how to juggle pressure, solve problems fast, and never let the books fall behind.

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Cover image for Helping a Design Firm Build Financial Structure That Actuall...

Helping a Design Firm Build Financial Structure That Actually Works When I started working with this Design Firm in City of Industry, CA, their books were scattered across platforms—some in QuickBooks, some in Studio Designer, and some... in inboxes. We built a cleaner system from the ground up: Cleaned up reconciliations Built consistent AP/AR processes Used Smartsheet to track jobs & cash flow Generated reports that the owner could actually use I’m not a Studio Designer pro, but I learned enough to keep it all moving. The goal wasn’t perfection—it was peace of mind.

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Microsoft Excel(2)

Los Angeles, USA

Art Director & Futurist

Art Director & Futurist

Cover image for Revolutionizing Mobility (Whill, SS/2017)

Revolutionizing Mobility (Whill, SS/2017)

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Cover image for Securing the Future (HackerOne S/2015)

Securing the Future (HackerOne S/2015)

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Cover image for Magic Quest Media Branding and Launch of Ghoul Thrasher

Magic Quest Media Branding and Launch of Ghoul Thrasher

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Cover image for "What Everyone (Who Actually Matters) Thinks of You" - SS/22

"What Everyone (Who Actually Matters) Thinks of You" - SS/22

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Microsoft Excel(2)

PROLos Angeles, USA

Structure and support that move your work forward

New to Contra

Structure and support that move your work forward

Cover image for As part of my work at Rising Communities I developed narrati...

As part of my work at Rising Communities I developed narrative reports for a county funded public health initiative that brought together community organizations, health providers, and county staff. I created structured reporting templates, collected updates across partners, and wrote narrative summaries that clearly communicated progress, implementation highlights, and program impact. These reports supported consistent communication with county leadership and strengthened the project’s documentation.

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Cover image for Contracted to support the development of a full evaluation s...

Contracted to support the development of a full evaluation system for a USDA funded farmers market program. I created a structured framework that included participant tools, mentor tools, data collection forms, and reporting templates. My work focused on building an evaluation system that was clear, practical, and easy for the program team to use. This included setting up tracking tools, organizing data flow, preparing clean documents, and ensuring the program had everything it needed to capture outcomes and meet funder requirements. This project combined evaluation design, operations support, systems thinking, and detailed organization to help the program move forward with clarity and confidence.

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Cover image for Contracted by a licensed psychologist to support a nine day ...

Contracted by a licensed psychologist to support a nine day women’s wellness retreat across Saint Martin, Anguilla, and St. Barths. I coordinated all vendor communication, including the photographer, videographer, chef, driver, and wellness practitioners, and ensured guests were fully prepared for each experience. I managed travel logistics, cultural experiences like Carnival, and day to day needs so the therapist could stay focused on the psychological and healing aspects of the retreat. My role kept everything running smoothly across countries, locations, and activities.

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Cover image for Developed a comprehensive Funding Roadmap for new small busi...

Developed a comprehensive Funding Roadmap for new small business owners that will be released in January. The project involved research, organizing opportunities, and creating a clear structure that helps entrepreneurs understand how to plan for capital. While the details will be shared at launch, this work reflects my ability to translate complex information into practical, easy to use guidance.

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Microsoft Excel(1)

Versatile VA: Logistics & E-Commerce Expert

7: Followers

Versatile VA: Logistics & E-Commerce Expert

Cover image for Logistics Management

Logistics Management

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Cover image for Virtual Assistance for Busy Entrepreneurs

Virtual Assistance for Busy Entrepreneurs

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Cover image for Marketplace Product Listing

Marketplace Product Listing

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Microsoft Excel(2)