Product Strategy | Workflow Recovery for SaaS
Product Strategy Coach & UX Designer
Product Strategy Coach & UX Designer
Design leader who still ships: UX, strategy, working code.
User experience designer who's lost the faith.
Senior UX Researcher
Senior UX Researcher
AI + UX and product designer with 20+ years of experience.
AI + UX and product designer with 20+ years of experience.
I'm currently working on a migration of a Square website to Framer. This will allow for a higher quality user experience and a more luxe design experience. The Framer site will use a combination of Snipcart and Lemon Squeezy for commerce functionality, along with Notion to Framer CMS sync to manage the product catalog.
What I'm really excited about is that I will have the ability to have templates when needed but will be able to overwrite them for custom category experiences. I've been design shopping websites since 2006, and I'm hoping to build something that is just different.
Stay tuned for my progress.
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B2B Healthcare & SaaS Content Writer | Case Studies & Sales
B2B Healthcare & SaaS Content Writer | Case Studies & Sales
I created PawPort to make traveling with pets feel simpler and less overwhelming. Built from concept to launch, the platform combines practical travel guidance, useful tools, and curated resources for pet parents worldwide. I led the full process - from product strategy, UX, branding, and content to SEO/AEO, front-end development, and deployment.
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95% of appealed skilled nursing facility admission denials were overturned. But only 18% of denials were appealed.
The bigger question is what happened to the other 82%. Was the clinical evidence available in time? Could the team see the denial and the supporting record together?
That’s the story behind the numbers, and the kind of question I look for when working on B2B healthcare content.
Source: HHS OIG, review of 19 Medicare Advantage organizations using June 2024 data.
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72% engagement rate - with a creator under 15K followers.
The difference wasn't reach. It was creator selection.
I chose an actual regular whose audience already knew the restaurant. No script, no forced hashtags, just content that felt like something she'd post anyway.
That's how I approach influencer marketing: creator scouting, audience fit, campaign strategy, creative briefs, execution, and performance analysis.
Looking for an Influencer Marketing Manager or Creator Strategist? Let's talk.
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High-impact, evidence-based designer
High-impact, evidence-based designer
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