Driving Strategic Alignment & Influencing Executive Priorities

Problem:

A critical challenge faced by the General Manager (GM) of a large business unit was the need to present a compelling 2024 strategy to the executive leadership team in response to a significant decline in sales within a crucial category. With only three weeks before the pivotal meeting, the GM aimed to gather insights from various organizational stakeholders, conduct a thorough competitive analysis, and formulate a concise strategy to address the pressing issue.

Actions:

In response to the urgent situation, I pursued a multifaceted approach to gather insights and develop actionable strategies. This included conducting a detailed video walkthrough of the platform's onboarding process to uncover subtle but impactful issues affecting conversion rates. Additionally, I engaged with over 20 stakeholders from various teams to gain a comprehensive understanding of their perceptions and uncover inconsistencies. Furthermore, I conducted a swift competitive analysis to identify reasons for customer attrition and evaluated the platform's value proposition against competitors. Throughout the process, I provided interim reports to the GM, enabling continuous refinement of strategies based on emerging insights and feedback.

Results

The impact of our recommendations was profound, with the executive team prioritizing our strategy as the top priority out of over 140 options on the table for 2024. This resounding endorsement underscored the efficacy of our approach in influencing executive priorities and driving strategic alignment across the organization.