Helped a Layer 1 protocol identify and fix engagement issues on a community collaboration site for developers. Helped lead designer massively overhaul the UX.

A lightening-fast analysis across 20+ stakeholders to find alignment (and misalignment) on strategies. Led to complete reprioritization by exec team.

Super-rapid project to analyze alignment re: business and product strategy across many stakeholders; developed strategy proposal that won executive support.

UX OG who also speaks the language of blockchain and Web3. Helping teams make this complex make sense to regular people since 2017.

Coaching for early stage startup executive teams, leading to improved product alignment and accelerated growth.

Led multiple successful persona projects to guide product strategy, resulting in increased user engagement and customer satisfaction.