I've been advising Web3 and blockchain startups since 2017. My focus is on making complex and confusing interactions and features make sense to target users, despite the intense technical and time pressures in the Web3 startup world. I've developed several models for creating easier-to-use wallets, social platforms, creator economies, and smart contract editing. If you are building anything that has users, you need UX expertise. Leaning on established interaction models will save you time and increase your traction. My extended experience with tech startups, plus my relative fluency in Web3, mean I can quickly find and help improve things that are going to confuse your users or customers. I have several presentations that will give you a sense of my approach and some examples of my work. They are available on my website and by request.