Transforming Web3 Hurdles into Engagement Boosters

Problem:

The owners of Web3 platform designed to facilitate collaboration among startups, innovators, experts, and investors wanted to radically increase the number of projects and interactions on their site. 

Actions:

Analyzed the platform’s value propositions and differentiators, focusing on enticing new users. Crafted personas. Created strategies to delight and engage "profile and project creators." Collaborated with designer to identify UX issues hindering interactions. Identified a ‘show stopper’ issue impacting conversion that was previously ignored because of complexity. Collaborated with the designer to make a compelling case for the significant technical changes required to meet goals.

Results:

We were able to ‘sell’ the problem and required technical solutions across project managers, leads, and engineering who were previously resistant. Our "one project, one wallet" solution vastly simplified user interactions, addressing major roadblocks and enhancing the overall user experience. We revised and improved IA, page design and messaging across end-to-end user experience to reflect updates and saw an immediate uptick in engagement. Improved designer’s influence and communication.