The International team was significantly newer than the North American design team. They were still operating in a scrappy manner when I joined - pulling as much as they could from the North American experience to make products available to international audiences.
Lululemon needed to move its International experience into a more mature space, and truly show audiences the value of their clothing. This required rethinking all regional sites to truly match audience and cultural preferences, and present Lululemon in the best way possible.
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Posted May 31, 2024
The International design team at Lululemon needed to redesign the PDP to show product value to international audiences.