Anastasiia Khrystenok
B2B Healthcare & SaaS Content Writer | Case Studies & Sales
Doubled Online Course Sales in 3 Months
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95% of appealed skilled nursing facility admission denials were overturned. But only 18% of denials were appealed.
The bigger question is what happened to the other 82%. Was the clinical evidence available in time? Could the team see the denial and the supporting record together?
That’s the story behind the numbers, and the kind of question I look for when working on B2B healthcare content.
Source: HHS OIG, review of 19 Medicare Advantage organizations using June 2024 data.
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72% engagement rate - with a creator under 15K followers.
The difference wasn't reach. It was creator selection.
I chose an actual regular whose audience already knew the restaurant. No script, no forced hashtags, just content that felt like something she'd post anyway.
That's how I approach influencer marketing: creator scouting, audience fit, campaign strategy, creative briefs, execution, and performance analysis.
Looking for an Influencer Marketing Manager or Creator Strategist? Let's talk.
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I created PawPort to make traveling with pets feel simpler and less overwhelming. Built from concept to launch, the platform combines practical travel guidance, useful tools, and curated resources for pet parents worldwide. I led the full process - from product strategy, UX, branding, and content to SEO/AEO, front-end development, and deployment.
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