Product Designer · Scaling ideas · Mobile · Web · Motion
Product Designer · Scaling ideas · Mobile · Web · Motion
Product & Visual Designer
Product & Visual Designer
Card animation
It all started with a landing page design project…
Now moved to building a full fledge app
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Web Designer · UI/UX · SaaS & Digital Products · AI
Web Designer · UI/UX · SaaS & Digital Products · AI
App designs are always something I love working on. Had a lot of fun with this one!
One of the interesting parts was helping the client understand how ads actually work in the mobile ecosystem, where they fit into the product, and how paywalls can be designed without killing the user experience.
Love projects where I get to design the screens and help think through the product and monetisation side of things. 😄
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Product Designer for high-converting products
Product Designer for high-converting products
Product Designer · SaaS, AI & Mobile Apps
Product Designer · SaaS, AI & Mobile Apps
Rive Expert • Top 1% Designer
Rive Expert • Top 1% Designer
Framer & Figma Expert | Designing for AI, SaaS and Web3
Framer & Figma Expert | Designing for AI, SaaS and Web3
Creative UI & Visual Designer 🚀
P&G Cashback - Desktop & Mobile UI
Designed a comprehensive cashback rewards experience for P&G, spanning desktop and mobile platforms. The project covers end-to-end user flows - from onboarding to cashback tracking and product discovery - built to drive consumer engagement and brand loyalty across P&G's product ecosystem.
The UI features custom illustrations and a bespoke icon set crafted to align with P&G's brand identity, bringing warmth and clarity to a typically transactional experience. Key screens include a guided onboarding flow that eases first-time users in, a cashback dashboard with clear earnings visibility, and detailed product pages that connect purchases to rewards seamlessly.
Responsive design ensures a consistent and intuitive experience across screen sizes, while the visual system balances approachability with credibility - making cashback feel rewarding, not complicated.
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Hotel UX Research & Design - Minor Hotels
Conducted end-to-end UX research for Minor Hotels, a luxury hospitality brand. The project included a competitor analysis benchmarking 5 major luxury hotel chains across 10 UX and service dimensions, desk research synthesizing guest pain points from reviews, blogs, and whitepapers, and a full 6-phase user journey map - from Inspiration to Post-stay - highlighting emotional highs, pain points, and culturally grounded user assumptions.
Deliverables culminated in a detailed homepage wireframe designed from research insights, using contextual copy and greyscale visuals rather than placeholders.
Methods: Desk research, competitive benchmarking, empathy mapping, journey mapping.
Output: Research presentation deck + homepage wireframe.
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For the IPL 2025 season, Loop Earplugs partnered with Sunrisers Hyderabad to launch a co-branded campaign targeting the Indian market. I led the UI design and art direction across the full campaign - designing the landing page for both mobile and desktop, and creating LinkedIn ad creatives. The core challenge was merging two very different brand identities. SRH's visual language is loud, high-energy, and sport-coded. Loop's is minimal, product-forward, and considered. Rather than forcing a blend, I structured the page as a deliberate emotional journey - using SRH's energy to create impact at the top and bottom, and stepping aside for Loop's product clarity in the middle where purchase decisions happen. I developed a unified "Rise Above" headline system to give the campaign a single voice across all surfaces. On LinkedIn, I adapted the creative for a professional-context audience - leading with the product benefit over the sports partnership. The result was a campaign that felt native to both brands, built specifically for the Indian consumer with localised pricing and IPL context, and delivered consistently across three platforms.
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Aegon Life - Mobile-First Insurance Redesign
India's insurance users are mobile-first, fast-scrolling, and quick to bounce. Aegon Life's legacy website wasn't built for them.
As lead UI designer, I led the end-to-end redesign of their web and mobile experience - from moodboarding to dev handoff. Key work included building a full component library, spacing system, and a gamified product discovery flow that helped users find the right plan without an agent.
Key screens: Homepage, Product Pages, Goal Calculator, and Claims.
The result? A 25–30% growth in term insurance web traffic post-launch - cited publicly by the CEO.
6 months · Web & Mobile · 2021
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