Aria Onboarding Experience Design

As a next-generation platform, Aria noticed what others ignored: in today’s music economy, fans are overlooked and artists are undervalued. Aria isn’t just another streaming service. Every listener matters. Every artist thrives. Where listening means supporting.

Company: DemandFarm

Role: Product Designer

Year: 2025

Category: AI, B2C, Mobile app

Project goal was to translate this vision into an onboarding experience that feels like joining a revolution inviting users to support the artists they love and become change makers in a new artist economy.

Delivering an onboarding experience worthy of Aria’s ambition, my process included:

Deep-diving into Aria’s brand values and mission to craft messaging that highlights it and communicates new users should care.

Researching best introduction flows and user psychology on what catches attention, drives curiosity, and sparks engagement for new users in music apps.

Mapped out the precise emotion it should spark curiosity, inspiration, connection, empowerment.

The end result is a refreshing onboarding experience that:

Captures attention instantly with bold art, color, and expressive branding filling every screen with life and curiosity.

Explains our revolution by highlighting Aria’s brand promise on every splash and features that users can benefit from.

Motivates new users to join the movement—supporting their favorite artists and shaping the future of music discovery

If you’re building mobile apps and want users to feel emotionally connected from day one, I can help translate your vision into designs that inspire action and loyalty.