For the IPL 2025 season,

For the IPL 2025 season, Loop Earplugs partnered with Sunrisers Hyderabad to launch a co-branded campaign targeting the Indian market. I led the UI design and art direction across the full campaign - designing the landing page for both mobile and desktop, and creating LinkedIn ad creatives. The core challenge was merging two very different brand identities. SRH's visual language is loud, high-energy, and sport-coded. Loop's is minimal, product-forward, and considered. Rather than forcing a blend, I structured the page as a deliberate emotional journey - using SRH's energy to create impact at the top and bottom, and stepping aside for Loop's product clarity in the middle where purchase decisions happen. I developed a unified "Rise Above" headline system to give the campaign a single voice across all surfaces. On LinkedIn, I adapted the creative for a professional-context audience - leading with the product benefit over the sports partnership. The result was a campaign that felt native to both brands, built specifically for the Indian consumer with localised pricing and IPL context, and delivered consistently across three platforms.