I design and build ✱ websites, ✦ products and apps
ThisDay 3.0 is live on the App Store
Pay-once day planner for iPhone, iPad, Watch and Mac:
- New UI and D / W / M / Y zoom slider
- New Library
- Native split layout for iPhone Duo
- On-device SiriAI for charts and day planning
- Tasks, events, habits, notes, voice memos, photos and places on one timeline
this-day.app (https://this-day.app)
Brand & packaging designer for cosmetic & lifestyle brands
What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
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A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
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Have you ever designed packaging for a brand that never launched? 👀
Surprisingly, it’s happened to me more times than I expected.
Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.
It’s a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.
How many unreleased projects are hiding in your folders? 😂
Quick video I put together for Contra’s @runwayml challenge (https://runwayml.com/BigPitchContest?utm_source=partner&utm_medium=contra&utm_campaign=bigpitchcontest&utm_content=april2026&utm_source=twitter) with $100K in prizes 😮
LIVV has six new people.
Sort of.
Most of our internal work already runs through agents.
One reviews design.
One builds.
One listens to what the market is actually saying.
One questions the idea.
One explains it.
One asks whether any of it makes money.
They had no faces, no names, and no reason to exist outside our internal systems.
So we gave them all three.
The Eye decides what’s worth looking at.
The Hand builds.
The Mouth explains it.
The Brain decides whether the idea actually holds up.
Elías listens.
The Pulse asks the uncomfortable question at the end of a nice presentation:
Does any of this actually matter for the business?
This is one of our first experiments with them.
Right now, we're testing how they work as a presentation format — turning the way LIVV thinks, designs and builds into something you can actually watch.
Next, we want to go further.
Instead of making them explain LIVV from a studio, we're going to put them to work.
Meetings.
Bad ideas.
Client feedback.
Design reviews.
Experiments.
Arguments.
Things breaking.
Things working unexpectedly well.
Basically: the everyday life of a slightly strange office.
Except the office is partly run by agents.
And through those stories, we'll show the things LIVV actually does — design, development, automation, AI, growth and whatever we decide to build next.
But we're still figuring this out.
So tell us what feels wrong.
What feels forced.
Who you'd change.
What you'd want to see them do.
And, most importantly:
Who is this team still missing?
If the idea is good enough, we'll build them.
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Threw a few reference images into ChatGPT, reverse-engineered the prompt, dropped it into Seedance 2.5.
This came out in one go.
No crew, no studio, no long production cycle.
Just the tools that exist right now and a clear idea of the flow.
It’s still a test, but the distance between “I have something in my head” and “I can show it properly” keeps getting shorter.