Visual Identity & Art Direction for Music Release

Orne Mendi – "The album hasn't come out yet"

Orne Mendi’s debut album, "Todavía no salió el disco" (The album hasn't come out yet), represents a journey of persistence and growth over four transformative years (2022–2026). The challenge was to develop a visual identity that evolves alongside her, reflecting her transition from an emerging artist to her most authentic self.

How do you encapsulate years of creativity, delays, and triumphs? Through her personal notebooks. Orne meticulously documents daily life, creative sparks, and to-do lists in her annual planners. These intimate artifacts became the foundation of the brand.

Human-Centric Design: Each element bears a "handmade" quality, utilizing real scans of her agendas, Polaroid textures, and raw photography.

The Personal Touch: The typography features not a digital font, but the authentic handwriting of Orne and her grandmother, infusing intergenerational warmth and soul that AI cannot replicate.

This project transcended a simple logo design; it was about creating a cohesive universe. The brand manual serves as a guide for future collaborators—film directors, stylists, photographers—to ensure the essence of "Orne" remains intact.

Values & Visual DNA: Clearly defining who Orne is (and isn't).

Creative References: Drawing inspiration from the strong identities of artists like Mac Miller, Kota the Friend, Karol G, and Bad Bunny.

Art Direction & Styling: Comprehensive guidelines for indoor/outdoor photography, stage design, and wardrobe to maintain a "warm but raw" aesthetic.

Digital Strategy: A dual approach for social media—TikTok for authentic, "behind-the-scenes" storytelling and Instagram for a curated, visually striking presentation.

I crafted a cohesive system of 8 unique covers (Main single, 6 individual tracks, and the final "Back Cover" for the last song).

System of Constants & Variables: Each cover encapsulates the mood of its respective song while maintaining brand recognition within the "notebook" ecosystem, ensuring consistency across Spotify and Apple Music.

Motion Identity: For each track, I created 8-second seamless loops.

Embarking on this profound personal identity journey was filled with continuous brainstorming and refinement. The outcome is a professional, scalable brand that empowers Orne to make confident creative decisions while preserving the human "warmth" intrinsic to her music.

"We utilized technology to enhance execution, ensuring it never overshadowed the human heart of the project."