Spinfluence: Visual Identity & Social System
Jere Diberto
Verified
Visual Identity for the Modern Music Scene
Spinfluence is a music tech brand built for artists, producers, and nightlife culture.
Its mission is to connect music producers with established artists to receive real, valuable feedback on their music.
The main goal of this project was to design a high-energy visual identity that feels digital, modern, and deeply connected to electronic music culture.
The Challenge
Create a bold and dynamic identity that:
Feels authentic to nightlife and music production.
Avoids typical DJ clichés.
Integrates seamlessly with their existing website and digital ecosystem.
Target Audience
Artists & DJs
Music Producers
Nightlife Industry Professionals
Visual Identity Design
Logo Concept: I designed a custom isotype that merges the letter “S” with the concentric grooves of a vinyl record. This approach visually connects the brand to music culture while keeping the letter S clearly recognizable — a key client requirement.
Typography System: The typeface Inter was selected to maintain full consistency with their existing website, ensuring a seamless brand experience while enhancing clarity, legibility, and a modern tech aesthetic.
Social Media Ecosystem
I designed a modular system of 7 flexible templates for posts and stories.
Using Figma Auto Layout, the templates allow fast, intuitive content updates.
Waveform-inspired graphic elements were integrated to create a rhythmic visual connection with the brand’s music-driven experience.
Brand Style Guide
A complete brand moodboard and style guide was delivered as a single, easy-to-read PDF, including:
Logo usage rules
Clear space and grid systems
Typographic hierarchy
Scalable layout structure
Minimum logo sizes were defined to ensure clarity and legibility, from 24px favicons to large-scale print applications.
Deliverables
Brand Identity System
Logo Design & Isotype
Color System & Digital Palette
Typography System
Social Media Template Kit (7 modular layouts)
Post & Story Design System
Brand Moodboard
Figma Design System File
Like this project
What the client had to say
Jere was a pleasure to work with. Super responsive, brought creative ideas to the table, and nailed the dark/nightlife aesthetic we needed. He delivered exactly what we asked for. Will definitely be coming back for future work!
Ethan Houseworth, spinfluenced.com
Jan 14, 2026, Client
Posted Jan 23, 2026
A high-impact visual identity and social system for Spinfluence, built for producers, artists, and modern nightlife culture.
Likes
3
Views
20
Timeline
Jan 2, 2026 - Jan 14, 2026
Clients
spinfluenced.com
