Fleek - Artificial Intelligence Brand Design

Fleek is a groundbreaking platform that empowers users to create, manage, and monetize AI twins, digital personalities that captivate audiences and generate income across social media.

As Fleek transitioned from a crypto-centric focus to a more AI-driven approach, the team recognized the need for a fresh identity that embodies humanity, approachability, and forward-thinking innovation. Their previous black-and-yellow branding and sharp lightning logo no longer resonated with their evolving vision.

To kick off the rebranding process, I conducted a comprehensive brand audit and developed mood boards that explored how to infuse human qualities, such as warmth and emotion into a tech-forward landscape. The outcome? A revitalized visual identity characterized by softer shapes, a pink-violet color palette, and a harmonious blend of innovation and warmth.

I crafted a detailed brand book that outlines logo usage, color systems, typography, gradients, and visual patterns, ensuring a cohesive brand presence across all platforms. Additionally, I designed a modular social media system in Figma, enabling Fleek’s team to effortlessly edit and scale templates for posts, campaigns, and announcements.

Following the launch, the Fleek community responded with enthusiasm on Twitter, celebrating the transformation and embracing the brand’s new, more human identity a clear indication that Fleek has confidently stepped into its next chapter.

https://fleek.xyz/      -      x.com/fleek