Biid is an innovative service marketplace connecting homeowners with top-tier professionals. My focus was on refining the product's visual appeal through strategic motion design and technical iconography. I enhanced the app’s "first impression" and core service categories to ensure they felt premium, consistent, and aligned with the brand's upscale vision.

The challenge was to bring the Biid logo to life across multiple platforms. I developed two distinct motion systems:

App Splash Screen: Optimized for mobile performance using Lottie (JSON). Since JSON lacks native motion blur support, I engineered a custom "vector-echo" technique to simulate cinematic fluidity without sacrificing app load speeds.

Social Media Outro: A high-definition version designed to leave a lasting, professional impression on viewers, enhancing brand recall.

I created a custom library of 24 category icons to streamline user navigation within the app.

The Standards: Every icon was built on a precise 24x24px grid (scaled at 8x for design accuracy) with a consistent 4pt stroke weight.

The Result: A clean, "minimal editorial" aesthetic that ensures legibility across all screen sizes, replacing inconsistent AI-generated references with a professional, scalable vector system.

Every element was designed with Biid’s core identity in mind. By aligning motion curves, line weights, and visual metaphors, I helped create a unified brand language that communicates trust and efficiency—essential values for a high-end service platform.

🔗 Explore Biid: biid.app