Kajabi Expert | Growth Hacker | 10+ year experience
17 years in prison. No real childhood. No normal life.
The drug world was all he knew.
Until one day, he decided he was done.
Done with prison. Done with the choices that kept pulling him back. Done with the life he had always known.
JC chose a different path and then decided to help others do the same.
He founded Wrong To Strong to support inmates and their family as they prepare to leave prison, helping them make that walk home with hope, guidance, and the tools to build a better life.
Because getting out of prison is one thing. Building a life you don’t want to escape from is another.
It was an absolute pleasure working with JC and helping him bring his mission to life by setting up his Kajabi website and academy.
This was so much more than building a website. It was about helping create a platform that can give people a real second chance.
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3+ years with the same Client. Countless launches. Still just as exciting.
For almost four years, I've had the pleasure of working with David Seal, the #1 yacht broker in the world.
What I love most? We're never standing still. We're constantly creating new courses, testing fresh ad strategies, building email funnels, and finding new ways to grow.
Today, we launched a brand-new Yacht Marketing Mini Course, and I had the chance to build the landing page, email sequence, and backend automation behind it.
I genuinely love turning ideas into seamless customer experiences. On to the next launch!
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This project was a true transformation from start to finish.
What started as an existing Kajabi setup quickly turned into a complete rebrand.
Everything changed:
→ The website design
→ The course experience
→ The pricing structure
→ The email sequences
→ The fonts and branding
→ The overall customer journey
Projects like these remind me that Kajabi isn't just about setting up pages and automations. It's about creating an experience that reflects the business today, not the business it was years ago.
There's something incredibly rewarding about taking an outdated setup and turning it into a brand that feels fresh, aligned, and ready for growth.
The best part? Seeing all the individual pieces come together into one seamless experience for both the business owner and their students.
These are the kinds of projects I absolutely love working on.
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It’s always fun working on a course project when you don’t speak the language.
One minute you’re building automations, designing pages, and setting up the entire student experience. The next, you’re copying text into Google Translate to figure out what that section of copy actually says.
Thankfully, Google Translate exists.
Working with international clients is one of the things I love most about what I do. Even when there’s a language barrier, great course design, smart systems, and a little creativity go a long way.
And let’s be honest, there’s something satisfying about seeing a complete course come together, even when you can’t read half the content without a translation tool.
The language may be different, but the goal is always the same: creating a seamless learning experience for students.
Anyone else ever found themselves building a website, course, or funnel in a language they don’t speak?
My favorite interaction from my recent work for Starfish Studios (https://starfishstudios.framer.website/). The perfect touch of playfulness for an industry-leading Minecraft development agency.
Your Social Media Strategist | Meaningful Brand Experiences
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Your Social Media Strategist | Meaningful Brand Experiences
Meaningful Instagram grids > just visually appealing
I strongly believe in efficiency and logic behind brand actions online.
Many would like to have visually appealing Instagram brand pages, but what about the customer?
Would the customer be able to find the most important information about your brand as they stumble upon your page?
Does your page guide a random traveler into a customer through its first seen posts?
I designed some ideas for a brand I really love, thinking that this would be so useful to me as a customer, and others as well.
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Fun fact🪐 I began my freelancer journey, when I offered to help my local restaurant to bring some life to their Instagram page!
After this experience, it made me dive deeper in whether it would be effective to approach social media pages strategically and later I signed up for courses and started to work on some projects on the side.
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🧠 Brainstorming smarter solutions for an EU brand’s Instagram page
When it comes to Instagram, I always treat a brand page like any other marketing channel: with strategy first, aesthetics second 😉
One approach I constantly recommend to my clients is restructuring the profile to match the customer funnel. Think of it as guiding visitors step by step, so the most important info is available instantly, no digging required.
To show what I mean, I put together a quick mockup for a Lithuanian phone case brand 📱✨
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Latest project I am incredibly proud to share:
📢Instagram Organic Growth Strategy I have developed for a growing online English brand.
Project:
The client is an online English school - a growing startup with an Instagram page as their selling platform that needed a refresh.
During our first interaction we discussed that for this project we needed to:
⭐️ set up the target audience and get a deep understanding of their pain points,
⭐️clarify the positioning and set up branding.
⭐️create a filming schedule and content plan
Results:
🚀 Follower count doubled
🚀 Branding and brand guidelines for future use
🚀 Unlimited Content ideas and a few ready-to-post carousels 🚀 Time to stress free dedicate themselves to their students