I partnered with the team at SevenLab to make their website clearly communicate what they do, turning a strong brand into a clear, conversion-focused experience. People already loved their visual identity, but often left unsure of what SevenLab actually offered.

I focused on bringing clarity and structure to the UX, refining content flow, simplifying messaging, and sharpening hierarchy. We kept the dark, confident base and lime gradients that define their brand, while improving rhythm, motion, and interactions for a smoother, more cohesive feel. The update also introduced new pages and a set of custom illustrations/ animations .

See it live: sevenlab.dev

Timeline: July–August 2025

Strategy & Research Booklet (audience definition, structure, messaging)

Website redesign & implementation in Framer

UX refinement & content restructuring for clarity

Custom illustration set for key pages