A self-initiated fragrance brand exploring quiet indulgence and timeless femininity. ✨Veloura became a study in how softness and structure can coexist, translating warmth, elegance, and subtle luxury into a cohesive identity and product world.

Inspired by bordeaux silk, whispered blush tones, and golden light on cream textures, the brand blends vintage glamour with modern clarity.

Full brand identity system (logo + secondary mark)

3D product mockups in collaboration with my team

Color & packaging design

Readymag website for digital presentation

Brand guidelines & tone of voice framework

This was my first time working in Readymag, a fun experiment in building something simple, elegant, and lightly animated. I loved exploring its creative freedom and motion tools, though I did notice mobile and tablet optimization still lag behind platforms like Framer or WordPress. Even so, it was a great way to learn, test ideas, and see how far I could push a more artistic platform toward a refined, structured web experience

The bottles were modelled from scratch in Blender, starting with clean quad-based typology to keep the forms smooth and precise. We focused on realistic glass shaders, liquid depth, and soft lighting, creating a sense of warmth and tactility that mirrors the brand’s elegance.

All elements came together into a cohesive brand world, from the 3D bottles and color system to the typography and tone. The final brand guidelines captured every layer: logo usage, palette hierarchy, material references, and digital styling. It became a tactile, elegant framework that reflects Veloura’s essence, timeless, warm, and quietly confident.

Veloura became a space to explore elegance through detail, from design and motion to storytelling. These marketing concepts were the final touch, giving ideas for actual videography advertisements and tying everything together into a world that feels lived-in and luminous. A quiet celebration of beauty, balance, and craft.