I designed a complete visual identity for Uitgeverij De Lage Landen, a Dutch publishing house rooted in heritage, and historical stories. The goal was to build a brand world that felt both classic and contemporary, a system that could hold the weight of history while presenting new voices.

To get there, I developed a restrained typographic voice, a timeless logo suite, and a series of editorial layouts that set the tone for the publisher’s imagined catalogue. The intention was to let atmosphere lead: warm paper textures, archival nuances, and a visual calm that reflects the literary character of the imprint.

The result is a cohesive identity that captures the spirit of De Lage Landen: stories that stay.

Timeline: April 2025

Scope of Work: • Brand identity direction • Logo suite & typographic system • Editorial book design (two concepts) • Brand visuals & promotional compositions • Mockup art direction