Creative Growth Marketer for Startups & Brands
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Creative Growth Marketer for Startups & Brands
I didn’t expect this project to become less about products and more about assumptions.
The brief was to work on positioning within the sports nutrition space, which initially pointed towards familiar territory: ingredients, benefits, and competitor differentiation.
But quite early in the work, that framing started to feel too narrow for what was actually going on in the category.
Most brands are already clear on a functional level. People understand protein, creatine, recovery, performance. There isn’t much confusion there.
The more interesting question became what those products sit inside, not what they contain.
Training is a repeated behaviour, not a one-time decision. And over time, that repetition starts to shape identity in a way that individual product claims don’t fully capture.
That shifted the work away from product messaging and towards something more structural: how meaning is created through use, not description.
I put the full breakdown together here: https://1drv.ms/b/c/a88697ce8a50923a/IQDvWXdNo1aRR5cDO0pDJtnNARyhanwYCriAuItT0eX52Vw?e=mgq5wA
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Customer journey audit framework demonstrating how growth leaders can identify friction across acquisition, activation, engagement and retention. Includes assessment framework, prioritisation model and recommended actions.
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Market Insight: Wellness & Fitness Growth
A strategic market analysis exploring how wellness, fitness and healthtech brands can create sustainable growth beyond customer acquisition.
This report examines emerging trends in activation, engagement and retention, highlighting where leading brands are focusing their efforts to improve customer lifetime value and long-term growth.
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UX/UI & Product Designer | SaaS, CRM, TMS, Web/Mobile Apps
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UX/UI & Product Designer | SaaS, CRM, TMS, Web/Mobile Apps
Creative Direction, Web Design & Development 🦋
Multidisciplinary Designer - Graphic, Digital, Product..
New to Contra
Multidisciplinary Designer - Graphic, Digital, Product..
Brand Designer with Strategy and Purpose
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“Multimedia student creating creative digital content.”
New to Contra
“Multimedia student creating creative digital content.”
Olá! Procuro pessoas que precisem de serviços de edição de imagem. Faço edições, retoques, melhoria da qualidade, remoção ou alteração de fundos, ajustes de cores e outros tipos de edição.
Se precisares de editar alguma imagem, envia-me uma mensagem com o que pretendes e podemos combinar o trabalho e o preço.
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Olá eu além de fazer edições eu tmb desenho tradicionalmente quem tiver interessado manda me mensagem
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Brand identity and product designer
Brand identity and product designer
3D Design & Animation Artist
3D Design & Animation Artist
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