Vital · Brand Identity + Packaging

Vital is a place where you can enjoy a delicious coffee and work in a relaxed environment. An innovative concept that unites the best of healthy food with a cosy and modern atmosphere. The identity is marked by vibrant and natural colours, creating the feeling of cosiness and well-being. The replacement of the dot of the "i" in the name Vital by a leaf reinforces the presence of healthy and natural products, both on the menu and in the environment of the coffee shop.

The name Vital suggests an intrinsic connection with nature and with the healthiest and most essential things it offers for our lives. To pay homage to the diversity and richness of natural life, I chose iconic places and animals as references for the illustrations on the coffee packaging.

The Caatinga in Brazil, one of the most diverse floras in the world, with trees and shrubs adapted to the aridity of the region.

In Indonesia, the Asian Palm Civet, is an example of how the careful interaction between humans and nature can produce a superior quality product.

The Ethiopian Lion, is a symbol of strength and power that inspires respect and admiration.

In Colombia, Malpelo Island, is a sanctuary for marine life, there are a wide variety of marine species that depend on the preservation of the ecosystem.

The Uganda Black Crowned Crane, a symbol of the majesty and beauty of the local fauna.

Reminding us of the importance of preserving fauna and flora amongst the health and nature of our planet.