Traackr, the Data-Driven Influencer Marketing Platform

Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world. The team started out in 2006 with a technology for identifying influential voices based on content published on blogs and social networks. As the company and the practice of influencer marketing evolved, Traackr outgrew its startup brand identity.

The product is recognized as the industry-leading influencer marketing platform. Still, its identity was fragmented and failed to communicate the brand’s personality, values, and impact on the world’s most loved brands.

Traackr needed a new identity that was sophisticated and contemporary while at the same time simple and flexible enough to be leveraged by its globally distributed team.

​​​​​​​What sets Traackr apart from the competition is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program. No need to take my word for it, Traackr’s reviews speak for themselves.

In our quest to create a platform that encompasses the many facets that make Traackr so successful, we landed on a new identity representing people, communities, influence, and data through soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette.