Marco Polo Group Brand Identity

When Marco Polo Group approached me, they had already been shaking things up in finance for a few years with a web3 platform powering financial services for private companies and institutions worldwide to empower SMEs and Investors while extending access to markets and financial services to everyone.

The brand identity I designed for Marco Polo is built around the four-pointed star icon, a stylized compass representing the mission-driven nature of the company.

The star also appears on the saddle of a custom-drawn donkey mascot featured in the badge logo lockup. An unexpected but charming graphic element and a nod to the traditional values of hard work, patience, and the simpler, community-based economic systems of the past. The color palette of rich reds, deep blues, and earthy neutral tones inspires trust, reliability, and strength.

For Marco Polo, I also designed a single-page website in light and dark mode. Whether you’re a tech-savvy investor or new to the blockchain space, the website will welcome you with strong, clear typography, a structured layout, and straightforward messaging about everything Marco Polo Group offers.

Marco Polo Group’s new brand identity is about balancing the old with the new—combining traditional values with cutting-edge tech and a bold vision for the future.