Imagina Brand and Website Development

Developed as the capstone project for my undergraduate degree at IADE, the Imagina project involved creating a personal brand dedicated to physical object design.

The name serves as an invitation to experimentation and creative freedom, while the symbol—a flying fish formed by repeating a single geometric shape—captures the brand's essence: transcending boundaries and challenging the rational.

The work encompassed the complete development of the visual identity, including a brand guidelines manual, promotional posters, and storefront mockups.

Alongside this, I designed a website showcasing three original products: two models of portable beach loungers and a cork laptop stand (originally developed for a different course).

This project embodies a multidisciplinary approach, integrating graphic design, product design, and web design.