Brand and website design for startups that need to stand out
Brand and website design for startups that need to stand out
The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
(https://contra.com/studioduo)Let's talk about your brand identity and Website design needs
Schedule a 15min Discovery call here https://cal.com/digitalforus/15min?overlayCalendar=true
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Senior Product Designer & Strategist
- $5k+
- Earned
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Senior Product Designer & Strategist
Cyber expert specialising in Azure Security Services.
- $10k+
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Cyber expert specialising in Azure Security Services.
Editor Animator creating scroll stopping video content.
Editor Animator creating scroll stopping video content.
Hi folks.
Here's a brand ident and Social promo I created for an Independent Travel Agent who gave me creative licence to produce this animated promo for her socials channels.
From her bitmap logo I created a vector based version which I then animated to create her ident she can use across all branded posts.
Thanks.
Paul
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Crafting distinct and unified brand identities.
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Digital Marketing Specialist 🌐
No/low-code specialist - Make/n8n/Notion/Airtable
A few months ago I posted about Dextr - an AI physio app I'm building to help with my recovery after carpal release surgery on both hands. Here's what's happened since:
The platform changed - as much as I love building in Bubble, it is still a mostly manual process and I was struggling to make progress around client work.
So I switched to Lovable! Once again I was blown away by what AI can build and the speed at which it does it. Within 20 minutes I had a working app with signup/login, an onboarding process, dashboard, warm up and hand stretching exercises with pain level reporting and logging.
After a few iterations, I began to see how quickly you can burn through credits, and this coupled with some emerging limitations led me to switch again. I used up my remaining credits iterating on the UI because that is where Lovable really does shine - then downloaded the code and set Claude to work.
I'm now building the app locally using Claude Code and Gemini - feeding screenshots to Gemini for design iteration, then building prompts for Claude to implement the changes. It's a surprisingly effective workflow.
Right now the app handles warm-up stretches and tendon exercises with guided timers, pain level check-ins, and session logging. There's also an early AI layer that generates a short practice session for me - scales, arpeggios, chords, and finger dexterity exercises, complete with tablature and a built-in metronome. You can see it in action in the video.
I'm not playing bass yet. But I'm stretching every day using the app, and that's the first step.
I find it almost poetic that I'm using my new skills to aid in the recovery of the thing that ended my old career. It's a perfect case study in using AI to build tools for our daily lives - not a startup, not a SaaS side hustle, just a tool I needed that didn't exist. And the barriers to doing this are dropping month by month, week by week.
The end goal hasn't changed: play bass again. 🤘
#buildinpublic (https://www.linkedin.com/search/results/all/?keywords=%23buildinpublic&origin=HASH_TAG_FROM_FEED) #ai (https://www.linkedin.com/search/results/all/?keywords=%23ai&origin=HASH_TAG_FROM_FEED) #lovable (https://www.linkedin.com/search/results/all/?keywords=%23lovable&origin=HASH_TAG_FROM_FEED) #claudecode (https://www.linkedin.com/search/results/all/?keywords=%23claudecode&origin=HASH_TAG_FROM_FEED) #rehabilitation (https://www.linkedin.com/search/results/all/?keywords=%23rehabilitation&origin=HASH_TAG_FROM_FEED) #careerchange (https://www.linkedin.com/search/results/all/?keywords=%23careerchange&origin=HASH_TAG_FROM_FEED) #nocode (https://www.linkedin.com/search/results/all/?keywords=%23nocode&origin=HASH_TAG_FROM_FEED)
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I haven't played bass in four years. Before that, I played daily since I was 15 — multiple bands, daily practice. It was a big part of who I was.
Carpal tunnel syndrome ended that — and my previous career as a cabinet maker and fabricator.
Four weeks ago I had surgery on one hand, with the other due soon. Recovery's going well, but no app gives me the adaptive, personalised rehab I need to get back to playing.
So I'm building one.
It's called Dextr — a personal AI physio built in Bubble. It builds a tailored exercise plan, tracks progress, and adapts as I recover. The end goal: join a metalcore band 🤘
I've pivoted into no-code and AI-powered automation over the past two years. This is where those skills meet something personal.
I'll be sharing the build on Contra — if you've got design or UX feedback, I'd love to hear it.
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