Super Heroic | Brand Identity + Visual Design & Copywriting

When was the last time an apparel company reshaped the future? Super Heroic is much more than clothing; it’s a mindset shift. By empowering kids to believe in their potential, they unlock confidence, creativity, and the drive to make a difference. This project was all about showing kids that the superhero within them is real—regardless of age, size, or background.

Our mission was to amplify Super Heroic’s powerful message: there’s a hero inside every child. The brand needed to transcend apparel, becoming a beacon of self-belief and imagination that could resonate universally with children and their families.

We created immersive experiences that brought Super Heroic’s vision to life. From interactive games and exhibition spaces to comic book characters and an inspirational playground app, every element was designed to make kids feel unstoppable. We also promoted their apparel line and competitions, and collaborated on a partnership with NASA to show kids that not even the sky's the limit.

With a unique blend of interactive experiences and empowering products, Super Heroic inspires kids to embrace their inner hero. It’s a brand that does more than dress children—it equips them to reshape the world.