Fancy Lemons: Capturing a Playful Identity
Rabiah Mo
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Posted Apr 26, 2025
Developed a vibrant, playful brand identity for Fancy Lemons, including logo design, typography, colour palette and a unique illustration to reflect its whimsy.
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Timeline
Dec 1, 2024 - Jan 1, 2025
Fancy Lemons
Fancy Lemons is a vibrant food truck brand serving eccentric, handcrafted lemonades. This basic branding guide captures the essence of its bold, retro inspired identity — blending gaudy charm with street savvy appeal. The guide establishes core visual elements including logo, colour palette, typography and tone of voice, all designed to reflect the brand’s playful, unconventional character and craft beverage roots.
Primary Logo (left), Asset (top right) and Tagline (bottom right)
Primary Colour Palette
'To-Go' Bag Mockup
Secondary Logo (right) and Favicon (left)
Typography System
Loyalty Card Mockup
Signature illustration
Cup Design Mockups