LET'S TELL STORIES TOGETHER-
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LET'S TELL STORIES TOGETHER-
Over the past few weeks, I have shared a lot of what I have been working towards for years with Halate (https://www.linkedin.com/company/halate/). It’s the part of my life I share most often, and something that genuinely makes me proud. But there are also other sides of me that I like to share every once in a while.
Building a personal brand and starting a new company are deeply personal. It can feel like you are creating something for yourself, but in ways it can also feel like you are simply trying to make enough money to pay the rent and cover your basic needs. Sometimes I feel like just another cog in the machine we call capitalism.
Over the last few years I have been working a lot on myself and trying to see who I really am and what I really want. But because of internal and external struggles I also feel like a ghost in a shell that is just here to fulfill the social standards that we have build. I struggle with depression, loneliness and a general feeling of uselessness. I question life often and a lot of times it feels meaningless.
Besides those internal struggles, I am constantly confronted by everything happening around us… trying to find a home, searching for more work, struggling to form meaningful connections, the state of the world, people blaming minorities for society’s problems, the rise of AI and whatever else comes next…
These thoughts occupy my mind almost every day. Even though I have managed to turn my passion into my work, I still struggle to tell my own stories and express my own creativity.
So from today, I want to do something with these thoughts and struggles. I want to make space for my own stories, not to chase likes or views and not because I expect to change anyone’s mind.
Simply to express myself, for myself.
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Today, we’re launching Halate. 🎬
After months of building, creating, refining and probably overthinking a few things along the way, it’s finally time to share what we’ve been working on.
Halate is the next chapter for @Omar Duyarlar and me, a creative production studio built around something we both care deeply about: telling stories through film.
We partner with brands to turn ideas, innovations and real experiences into films that people actually want to watch. From case studies and product films to event productions.
But instead of writing a long post about who we are and what we do, we made a film about it.
So… meet Halate.
This is just the beginning.
halate.io (http://halate.io)
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Brand, Mascotte, Web and App Designer.
Brand, Mascotte, Web and App Designer.
Graphic Designer & Collaborator
Graphic Designer & Collaborator
Seeing my design work displayed on the side of a San Francisco Muni bus fills me with immense pride and joy. There’s something incredibly special about witnessing a project you poured your creativity into as it moves through the city, reaching so many people in their everyday lives.
Collaborating with the Creative Youth Awards over the past few months for their upcoming celebration has been one of the most rewarding experiences of my career. Knowing that my designs are helping to amplify their mission and celebrate young talent is incredibly fulfilling, and seeing the bus ad out in the world has made the entire journey even more meaningful. Moments like these remind me why I love what I do as a designer.
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Brand Strategist & Creative Director
Brand Strategist & Creative Director
Getting more into imagery for brands — beyond AI, I also produce and creatively direct physical shoots for fashion and jewelry brands.
These are some of the images we created for pieces from a collection we dropped earlier this year.
Production is probably one of the most challenging parts of bringing a campaign to life. There’s a lot happening behind every final image — developing the concept, finding the right location and team, styling, lighting, shot planning, directing on set, and making sure every detail still feels true to the brand.
It’s a lot to take care of, but somehow it’s also the part I enjoy the most.
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Recent work for Lynyer Jewelry, AI product photography created for their ring collection.
The main goal here wasn’t to go overly creative or make AI itself the focus. It was to create strong, commercially appealing imagery that feels polished, premium, and believable within the brand’s visual world.
I’m currently open for Fall bookings. If you’re looking for a creative director who can take care of your brand’s visual direction, from developing the concepts to producing AI imagery and building a cohesive visual world — feel free to reach out.
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A concept campaign for a fashion visor, developed as a full creative direction exercise from brief through to final visuals and video. The brief: position a functional accessory as a premium fashion object without losing its utility.
The concept was developed using a hybrid production model, narrative and texture references built with AI tools (Seedance), combined with traditional creative direction of final campaign imagery. The approach demonstrates how AI can be used to develop and test creative concepts before committing to production budget.
The output includes a full campaign narrative, texture direction, and final campaign stills, all anchored in a clear point of view about what the product stands for and who it's for.
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Social Media Manager & Content Specialist 🪄
Social Media Manager & Content Specialist 🪄
Social Media Specialist + Content Creator
Social Media Specialist + Content Creator
Scaling B2B Tech Partner: Design Systems & Websites
Scaling B2B Tech Partner: Design Systems & Websites
