SMASH is a community platform from Grammy-nominated artist Kesha where creators connect and create music on their own terms. The site needed to capture the energy of a movement while clearly communicating a complex product to creators and industry partners.
I co-designed and developed the site in Framer, building out video integrations, scroll animations, and a bold visual system that matches the platform's rebellious spirit. The development focused on performance and responsiveness across devices.
The result is a launch-ready site that sets the tone for what SMASH is building: a new model for how music gets made.