Helped Mine launch their rebranded website by building pages in Framer, optimising performance for heavy animations and video, and preserving SEO traffic.
Mine is an all-in-one financial app designed to help you get ahead. You can apply for a Mine Card, build your credit, track your spending, get weekly reports with MoneyGPT and more, all in the Mine app.
As part of a full rebrand led by Mine’s in-house design team, the product needed a new marketing site that clearly reflected their updated identity while remaining fast, scalable, and SEO-safe.
I was brought in to lead the Framer development and migration work, with responsibility for:
Building key pages from Figma. Implemented high-fidelity designs in Framer, including custom components, complex animations, and interactive elements.
Designing and migrating supporting pages. Designed and rebuilt parts of the site not covered by Figma, including blog templates and multiple landing pages, ensuring consistency and scalability.
Performance & bandwidth optimisation. Delivered a smooth, performant experience despite heavy use of video and animation, keeping bandwidth usage under control and avoiding common Framer performance pitfalls.
SEO-safe migration. Ensured existing SEO traffic was preserved during the transition from the old site to the new one, handling structure, URLs, and best practices to prevent ranking loss.
The development phase took ~1 month and the final site is now live at 👉🏻 https://usemine.com/
Let's collaborate!
Need your Framer site built right - and fast? I partner with design and marketing teams to deliver Framer builds that scale and perform.
Book a call today 👇🏻
Note: I currently focus on Framer development only. If you need help with design too, I can bring in a trusted designer — just specify it when booking.