Industry: B2B

Role: Leading the development process for SimplyTV's new website

Timeline: 10 weeks

Services: Art Direction / Website Design / Framer Development

Live link: www.simply.tv

Simply.TV provides TV metadata on a global scale across linear and streaming. Built on AI and ML-driven technologies and combined with cutting-edge editorial workflows, we help Streaming Services, Broadcasters and TV Operators unlock and monetize on new growth opportunities.

SimplyTV’s Head of Product Ioana reached out to me, looking for a senior Framer expert who can design & develop from scratch their new website, with a special focus to their enterprise partners. The old website was outdated, slow, and it wasn’t a clear representation for where the company’s heading at.

The original website was built in WordPress and had grown into a massive ecosystem of pages and collection items that all needed to be migrated into the new experience. This is where a strong system and structure can either save or ruin a project — we mapped every page and function from the old website, cleaned up dead ends, and introduced new pages where the flow was lacking.

Framer’s robust CMS allowed us to seamlessly migrate and interconnect multiple collections, while also enabling SimplyTV’s in-house team to work faster and more efficiently on future site updates.

The new website was designed to feel like a real product — interactive, contextual, highly functional, and frictionless.

The new Simply.TV launched ahead of key investor and partner presentations, giving the team a unified platform that feels just as premium as the product they’re building.