How we designed the Shiperoo brand and website experience from scratch

Role: Leading the branding process, web design and development

Tools: Designed in Figma, Developed in Framer

Timeline: 3 months

Type of plan: Retainer

Services: Art Direction, Brand Identity, Website Design, No-code Development

Industry: Technology, Robotics, SaaS

Live link: https://www.shiperoo.com

Shiperoo is a visionary tech-led company transforming the landscape of retail returns and multichannel fulfilment in Australia and New Zealand.

Founded by industry experts Nishan Wijemanne and Rizan Mawzoon, Shiperoo leverages decades of supply chain innovation to provide same-day, ready-to-ship solutions and cutting-edge, end-to-end returns management for retailers.

We were commissioned to develop a cutting-edge visual strategy that communicates Shiperoo’s core attributes of seamless fulfilment operations, powerful AI-powered software integration, and cost-efficiency. The design needed to reflect Shiperoo’s innovative approach and commitment to providing unmatched fulfilment & logistics solutions in Australia and New Zealand.

Art Direction

Brand Identity

Brand book creation

Website Design

No-code Development (Made in Framer)

Integration of interactions and animations

5+ pages

We worked closely with Rachita, the Chief Marketing Officer, to ensure the brand objectives were achieved and every detail polished to perfection.

After extensive visual market and brand research, we found that a clean, minimalist aesthetic was the best way to position Shiperoo.

The strategy included a minimalist layout, crisp typography, and a simple 3-color palette that underscores professionalism and precision, positioning Shiperoo as a leader in fulfilment logistics.

With a significant AUD 30 million investment in advanced automation and strategically located urban facilities, Shiperoo is poised to meet the rapid delivery demands of both e-commerce and physical retail sectors.