Built with Framer
Shiperoo: Branding & Framer Development
Eugen Ciachir
How we designed the Shiperoo brand and website experience from scratch
Role: Leading the branding process, web design and development
Tools: Designed in Figma, Developed in Framer
Timeline: 16 weeks
Services: Creative Strategy / Art Direction / Brand Identity /
Website Design / Framer Development
Industry: Technology, Robotics, SaaS
Live link: https://www.shiperoo.com
Introduction
Shiperoo is a visionary tech-led company transforming the landscape of retail returns and multichannel fulfilment in Australia and New Zealand.
With a significant AUD 30 million investment in advanced automation, AI-powered software and strategically located urban facilities, Shiperoo is poised to meet the rapid delivery demands of both e-commerce and physical retail sectors.
SOP
Shiperoo’s CMO Rachita reached out to me, looking for a creative specialist who can help by bringing Shiperoo to life. We managed the full project from the ground up, creative strategy, the art direction, brand identity, marketing promotional assets, new marketing website in under 16 weeks – ready in time for the soft launched.
Mobile home page
The system
The logo symbol conveys maturity and sense of moving into the right direction, with speed and precision. We chose this particular shape after lots of exploration, inspired by motion, heavy traffic, lanes, logistics & returns, connectivity – but this one stuck with us for it’s modularity and boldness.
The visual system was designed to scale with the company, empowering the team experiment on their own and expand the brand inside it’s own universe. The main brand mark, color scheme and typography system are applying for all the corporate assets, but the system also had to be able to expand for Shiperoo’s sub-brands, the enterprise facing products.
Home page
Impact
After 4 years of collaboration, AUD 30 million invested in infrastructure, the strategic partnership with Australian Post, strategically located urban facilities – Shiperoo is not just redefining the 3PL and reCommerce landscape, but is also reimagining the future of logistics, fulfillment and retail returns to be more integrated, augmented, and environmentally conscious.
Full logo lockup
Brand style guide
“Eugen is an exceptionally talented creative with outstanding professionalism. We worked with him on brand identity development, website design, and promotional projects. His ability to quickly understand a brand’s core values and visual goals is remarkable. Eugen consistently translates our vision into a perfect design language, with precision and creativity. His efficiency, attention to detail, and top-quality work make him a valuable partner. We highly recommend him!”
Rachita Naik – CMO
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Posted Apr 2, 2024
Made in Framer – Automated multichannel fulfillment and returns management for retailers, offering fast shipping and advanced tech.
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