Framer Expert Pro · Designer at Welcom
Framer Expert Pro · Designer at Welcom
Make your brand standout
Make your brand standout
3D Designer and Animator
Branding for design-lead brands in interiors & construction
Branding for design-lead brands in interiors & construction
I love a good before and after.
This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.
This wasn’t just a visual upgrade.
We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.
The result is a system that feels more aligned, more intentional, and far more effective.
Take a look at the before and after, and let me know what you think.
Check out the live landing page here: https://www.paecequestrian.com/
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Framer Designer & Developer | Top Creator 🏆
Framer Designer & Developer | Top Creator 🏆
Brand Strategist & Creative Director
Brand Strategist & Creative Director
Getting more into imagery for brands — beyond AI, I also produce and creatively direct physical shoots for fashion and jewelry brands.
These are some of the images we created for pieces from a collection we dropped earlier this year.
Production is probably one of the most challenging parts of bringing a campaign to life. There’s a lot happening behind every final image — developing the concept, finding the right location and team, styling, lighting, shot planning, directing on set, and making sure every detail still feels true to the brand.
It’s a lot to take care of, but somehow it’s also the part I enjoy the most.
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Recent work for Lynyer Jewelry, AI product photography created for their ring collection.
The main goal here wasn’t to go overly creative or make AI itself the focus. It was to create strong, commercially appealing imagery that feels polished, premium, and believable within the brand’s visual world.
I’m currently open for Fall bookings. If you’re looking for a creative director who can take care of your brand’s visual direction, from developing the concepts to producing AI imagery and building a cohesive visual world — feel free to reach out.
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A concept campaign for a fashion visor, developed as a full creative direction exercise from brief through to final visuals and video. The brief: position a functional accessory as a premium fashion object without losing its utility.
The concept was developed using a hybrid production model, narrative and texture references built with AI tools (Seedance), combined with traditional creative direction of final campaign imagery. The approach demonstrates how AI can be used to develop and test creative concepts before committing to production budget.
The output includes a full campaign narrative, texture direction, and final campaign stills, all anchored in a clear point of view about what the product stands for and who it's for.
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Web Design · UX · Framer Expert · Insomniac Capricorn ♑️
Web Design · UX · Framer Expert · Insomniac Capricorn ♑️
Connecting Brands with Creative Design 🔥
Connecting Brands with Creative Design 🔥
There's a light inside each of us, a small spark that knows what makes us feel alive 🔥
Feed it with what you love, let it dance, let it grow,
and when it shines too bright to hold, share its warmth with the world. ✨
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A tender reminder of how love fills us, sometimes beyond what we can hold.
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It’s a simple story, but one that carries my love for illustrating emotions, those quiet, invisible moments that live inside us.
A little reminder of how images can hold what words sometimes can’t. ✨
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So excited to share my very first post here on Contra!
It's honestly so inspiring to be part of such an amazing community filled with talented creatives and professionals 🔥
I wanted to kick things off by sharing one of my favorite projects, a piece I truly loved working on and that represents so much of what I enjoy creating.
Can't wait to connect, get inspired, and see all the beautiful work everyone's doing here! 😍
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