Roles: UI/UX Designer, Framer Designer & Developer, Graphic Designer

Tools: Framer, Visual Electric, Figma

Industries: SaaS, Compliance, Technology, AI

Origin needed a marketing website that could effectively communicate the complex value of their AI solution platform. The goal was to transform technical capabilities into a compelling narrative that would resonate with business leaders across various industries, making advanced AI technology feel accessible and exciting.

The core design strategy centered on bridging the gap between abstract technological innovation and human-centric application. By carefully balancing sophisticated visual representations of the AI platform with authentic imagery of professionals across different industries, I created a narrative that demonstrates the tangible impact of Origin's AI solutions.

Key strategic tasks included:

Developing a clear, impactful visual narrative

Creating intuitive user journey through the website

Crafting compelling copy that simplifies technological concepts

Ensuring responsive design across multiple devices

Highlighting platform versatility and innovation

Each visual element was crafted to illustrate the platform's features, making complex AI capabilities feel more accessible and relevant to diverse professional environments and their human workforces.

Designing the Origin website was a bit like solving a complex puzzle – lots of back-and-forth, plenty of coffee, and more than a few moments of creative head-scratching.

What started as simple sketches evolved through marathon design sessions, with each iteration bringing us closer to capturing Origin's innovative spirit. The Origin team and I spent hours talking through how to make their AI platform feel both cutting-edge and approachable.

Key strategic tasks:

Developed high-fidelity platform mockup visuals that showcase the AI solution's complexity and elegance

Generated cutting-edge, realistic AI-powered photoshoot with Visual Electric to create authentic visual storytelling

Created a cohesive design language with modern, tech-forward aesthetics tailored to innovative tech companies

Designed interactive UI elements that demonstrate the platform's advanced capabilities

Crafted a color palette and typography system that communicate innovation and reliability

Implemented responsive design ensuring seamless experience across multiple devices

The final design showcases Origin's unique ability to adapt intelligent AI agents to evolving business needs, transforming how companies approach technological innovation.

We've seen the tangible results of such an effort in a meaningful way:

65% increase in user engagement within the first month of launch

40% reduction in time spent explaining the product's core value proposition

28% uplift in demo booking rates

Helped secure $250,000 in seed funding

UI/UX Designer

Digital Platform Developer

AI Solution Visualization Specialist

Framer

Adobe Photoshop

Figma

Company: Origin