Built with Framer
Origin – AI Agent Deployment Across Industries
Andrea Montini
The pricing page designed for Origin marketing website
Roles: UI/UX Designer, Framer Designer & Developer, Graphic Designer
Tools: Framer, Visual Electric, Figma
Industries: SaaS, Compliance, Technology, AI
The Challenge
Origin needed a marketing website that could effectively communicate the complex value of their AI solution platform. The goal was to transform technical capabilities into a compelling narrative that would resonate with business leaders across various industries, making advanced AI technology feel accessible and exciting.
Strategic Approach
The core design strategy centered on bridging the gap between abstract technological innovation and human-centric application. By carefully balancing sophisticated visual representations of the AI platform with authentic imagery of professionals across different industries, I created a narrative that demonstrates the tangible impact of Origin's AI solutions.
Key strategic tasks included:
Developing a clear, impactful visual narrative
Creating intuitive user journey through the website
Crafting compelling copy that simplifies technological concepts
Ensuring responsive design across multiple devices
Highlighting platform versatility and innovation
Origin's website homepage design capturing the product core capabilities
Showcasing the versatility of the UI components to communicate Origin's platform features
Each visual element was crafted to illustrate the platform's features, making complex AI capabilities feel more accessible and relevant to diverse professional environments and their human workforces.
Design Process
Designing the Origin website was a bit like solving a complex puzzle – lots of back-and-forth, plenty of coffee, and more than a few moments of creative head-scratching.
What started as simple sketches evolved through marathon design sessions, with each iteration bringing us closer to capturing Origin's innovative spirit. The Origin team and I spent hours talking through how to make their AI platform feel both cutting-edge and approachable.
Key strategic tasks:
Developed high-fidelity platform mockup visuals that showcase the AI solution's complexity and elegance
Generated cutting-edge, realistic AI-powered photoshoot with Visual Electric to create authentic visual storytelling
Created a cohesive design language with modern, tech-forward aesthetics tailored to innovative tech companies
Designed interactive UI elements that demonstrate the platform's advanced capabilities
Crafted a color palette and typography system that communicate innovation and reliability
Implemented responsive design ensuring seamless experience across multiple devices
Origin's blog page design, featuring the month's prominent article
About page's website design that showcase the focus on people and technology
Detailed mockup of the product page adapted to phone resolution
The final design showcases Origin's unique ability to adapt intelligent AI agents to evolving business needs, transforming how companies approach technological innovation.
Business Outcomes
We've seen the tangible results of such an effort in a meaningful way:
65% increase in user engagement within the first month of launch
40% reduction in time spent explaining the product's core value proposition
28% uplift in demo booking rates
Helped secure $250,000 in seed funding
Project Details
Roles:
UI/UX Designer
Digital Platform Developer
AI Solution Visualization Specialist
Tools:
Framer
Adobe Photoshop
Figma
Company: Origin
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Posted Feb 11, 2025
Marketing website for an AI agent deployment platform. Designed and built in Framer to showcase complex technological solutions with clarity and impact.
