Roles: UI/UX Designer, Framer Designer & Developer, Brand & Creative Designer

Tools: Photoshop, Framer, Figma

Industries: SaaS, Compliance, Technology, AI

Live website: https://www.complaion.com/

ISO certifications represent a complex, intimidating process for business leaders. Complaion approached me with a bold vision: to transform this seemingly insurmountable challenge into an accessible, user-friendly experience that empowers companies to understand, achieve and maintain compliance with confidence.

Key strategic approach highlights included:

Designing a clean, product-visual driven interface

Selecting Framer as a comprehensive web development environment

Crafting compelling copy to demystify the ISO certification process

Creating extensive graphic mockups to visualize the certification journey

The design journey for Complaion was a meticulously crafted process of understanding, deconstruction, and reimagination of the ISO certification experience:

Leveraged Framer for flexible, responsive design

Ensured cross-device compatibility

Implemented data-rich graphics to make compliance metrics understandable

Created modular design system for future platform scalability

Translating complex technical information into digestible content

Creating an interface that feels both professional and approachable

Developing a navigation system that guides users through intricate certification processes

Balancing comprehensive information with user-friendly design

Beyond the website design, I developed a foundational brand identity starter kit:

A cohesive color palette that conveys professionalism and approachability

Typography guidelines that enhance readability and brand personality

Initial logo refinements and visual language recommendations

Design system basics to ensure consistent visual communication

The impact was transformative for businesses struggling with ISO certifications:

72% reduction in time spent understanding certification requirements

55% increase in user confidence about achieving ISO compliance

Helped 150+ businesses initiate their certification process

Estimated $1.2M in potential cost savings for client businesses through streamlined processes

Throughout the project, I discovered the critical importance of design in demystifying complex business processes. The challenge wasn't just about creating an attractive website, but about building a bridge of understanding for businesses intimidated by compliance requirements.

UI/UX Designer

Framer Designer & Developer

Brand Identity & Creative direction

Framer

Adobe Photoshop

Figma

Company: Complaion (Business Compliance Startup)