Getting more into imagery for

Getting more into imagery for brands — beyond AI, I also produce and creatively direct physical shoots for fashion and jewelry brands.

These are some of the images we created for pieces from a collection we dropped earlier this year.

Production is probably one of the most challenging parts of bringing a campaign to life. There’s a lot happening behind every final image — developing the concept, finding the right location and team, styling, lighting, shot planning, directing on set, and making sure every detail still feels true to the brand.

It’s a lot to take care of, but somehow it’s also the part I enjoy the most.