I love a good before

I love a good before and after.

This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.

This wasn’t just a visual upgrade.

We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.

The result is a system that feels more aligned, more intentional, and far more effective.

Take a look at the before and after, and let me know what you think.

Check out the live landing page here: https://www.paecequestrian.com/