⁕ Full Brand Identity for Trace™
One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
MOVD is a podcast about movement, creativity, and the stories that shape how we live and work. The hosts wanted a visual identity that felt grounded but alive, something that moved with purpose.
I created the full brand identity including the logo, typography, and color direction. The design balances clarity and rhythm to reflect thoughtful conversations and flow.
To shape the brand’s visual tone, I developed a photography direction in Midjourney that explored texture, motion, and atmosphere. The imagery feels human, curious, and calm.
The final identity is cohesive, modern, and expressive of what MOVD stands for - movement, meaning, and connection.
A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
https://aperios-design.co.uk/
I'm super stoked to enter this challenge with my latest Framer template — LUNU (https://one of those includes this boutique hotel framer template inspired by my upcoming trip to Sri Lanka featuring a thoughtfully editorial style and purposefully simple touches for that premium look and feel).
LUNU is aimed towards the boutique hotel market and inspired by my upcoming trip to Sri Lanka!
featuring a thoughtfully editorial style and purposefully simple touches for that premium look and feel.
I hope y'all like it 🙏