Kava Haven is a non-alcoholic spirit brand redefining what it means to unwind, no hangover required. As the team's designer, I've worn many hats (and designed a few, too) across both print and digital media. On the digital side, I've crafted and strategized social media content that stops the scroll, sparks curiosity, and ultimately drives people to click, learn, and buy. Because first, we have to answer the big question: what even is kava? Part education, part persuasion, all good vibes.
In the print world, I’ve brought the brand to life across a surprisingly wide range of touchpoints. From POS display stands designed to catch eyes at retail to product packaging that communicates calm and quality, every piece had a job to do. I designed influencer unboxing kits that made opening a box feel like an experience, and yes, even the coasters got the full design treatment. On the merch side, I took Kava Haven’s colors and logo and activated them across shirts, hoodies, and hats, turning fans into walking billboards for the brand. Whether it’s a hang tag or a hoodie, the goal is always the same: make it feel intentional, make it feel on-brand, and make it look really good.