Logline AI: Website for a Creative AI Studio

Logline AI is a creative AI studio making films, series and branded content. We designed and built its video-first Framer website, with every project run from the CMS.

Logline AI makes films, series, micro-dramas and branded content, owns a slate of original stories outright, and builds its own production tool, LoglineOS. In film and entertainment, nobody chooses a studio from a paragraph about it. They choose from what they see on screen. So the website couldn't just describe the work. It had to be the showreel.

The founders wanted a site that opens on the work and feels like cinema. But a page full of film is a heavy page, and a slow page loses its audience before the first frame. It also had to show every side of the studio in one place: advertising and branded content, film and TV, the Originals and LoglineOS.

We built the homepage first as a working concept, with real video, real scrolling and real motion, so the founders reacted to the page itself. Their notes set one clear journey: who Logline is, what they do, the work, why hire them, and one way to get in touch. A near-black canvas, wide display type and a single gold accent let the footage carry the page. The motion runs on one entrance curve, so each section hands over to the next like one continuous cut.

The production site is built in Framer. All 28 projects get their own page from one simple CMS architecture: a project shows stills where they exist and its film where they don't, so the team adds new work without a developer. Video optimization keeps it fast. Every clip is served as WebM with an MP4 fallback for older Safari, the hero videos were re-encoded to about half their size, and clips further down wait to load until a visitor gets close. Alt text, larger tap areas on mobile, a proper H1 and SEO metadata on every page finish the build.

Logline AI launched in October 2026 with a site that opens on the work and shows every side of the studio in one place. It's built on their brand guidelines, so it stays consistent with everything else the studio makes, and their team adds projects and updates the site through the CMS on their own.

Live site: logline.ai Full case study: agr.studio/projects/logline-ai