Cardo Holdings: Private Markets Advisory Website

Cardo Holdings is an independent private markets advisory firm. We gave it a new brand direction and a CMS-driven Framer website, ready for search and AI.

Founded in 2014 in Herzliya, Israel, with a presence in New York, Cardo connects global investment managers with institutional capital. It advises on capital formation, strategic growth and market access across private equity, infrastructure, real estate and private credit. In this corner of finance, a firm is judged on credibility and discretion before anything else.

Cardo's old site read like a brochure: generic stock photography, soft copy and no structure to grow into. Underneath sat the question most advisory firms dodge: what makes you different when everyone claims the same thing? The new website had to signal institutional credibility in the first three seconds, without shouting, and give the team a platform it could run itself.

The brand direction is deliberately restrained: a near-black canvas, off-white type and one gold accent used sparingly. Frank Ruhl Libre, a serif with Israeli heritage, pairs with Public Sans for a tone that feels rooted and global, alongside a custom monogram and architectural, dusk-lit imagery that signals scale without handshake clichés. Generous whitespace, gold hairlines and sharper copywriting make the long pages read like a point of view, not a sales deck.

We rebuilt the financial services website from the ground up in Framer, on a CMS architecture of six collections: Services, Track Record, Leadership, Perspectives, Categories and Legal. They power dynamic pages and bespoke sections, from an animated stat band and asset-class track-record cards to a leadership profile with an advisory-network module, so the site stays current with no development work. Ten real client logos were rebuilt as clean white SVGs for a credibility wall, and the Perspectives feed launched with market intelligence and deal announcements already in place.

Cardo's team now publishes market intelligence and client announcements, refreshes the track record and manages leadership from the CMS, with no code required. The site launched ready for search and AI, with per-page metadata, custom code for Organization and WebSite JSON-LD, and an llms.txt, so answer engines like ChatGPT and Perplexity describe Cardo accurately. SEO and AI-search optimization was part of the build from day one.

Live site: cardoholdings.com Full case study: agr.studio/projects/cardo-holdings