Built with Framer
Digital Guild Brand Identity and Website
Artyum Grebenyuk (AGR Studio)
Verified
No bloat, by design.
Digital Guild is a boutique eCommerce marketing agency for DTC brands. We created its brand identity and a two-page Framer website that reads like a manifesto.
The insight
The smartest buyers have heard every pitch
Digital Guild runs Paid Search, Paid Social and Amazon Ads for eCommerce brands, with no junior account managers and no layered overhead. Its buyer is a DTC operator who already knows CAC, ROAS and MER, and has sat through enough agency decks to stop believing them. The founder came to us with a sharp thesis and a number to back it: up to 60% of a typical agency fee never touches the client's marketing. It funds the agency.
The challenge
Proof without the usual props
A new agency usually leans on client logos, testimonials and a smiling team page. Digital Guild didn't have a public case study roster yet, and wasn't going to fake one. No stock imagery, no borrowed social proof, no team page. The brand and the site had to win a skeptical, numerate buyer on the strength of the argument alone.
The solution
Make the argument the product
We treated the website as an essay, not a brochure. With the founder, we sharpened the positioning line by line into one claim: the experienced operators who plan your account are the ones who run it. The homepage is a single anchor scroll in five movements: what a traditional agency fee really buys, why ROAS optimization fails, what drives sustainable growth, the three disciplines, and the four-step Guild Process.
The brand identity is austere and typographic: Carbon Navy, a single Ochre accent, Inter Tight for headlines and Inter for body, closer to a research publication than an agency site. In place of testimonials, we designed a proprietary system of custom SVG charts. This editorial data visualization carries the proof, and the team can keep updating it as campaigns run.
The shift
From a sales pitch to a manifesto
Built in Framer, the whole site is two pages, Home and Resources, where gated and ungated resources sit side by side. Every section leads to one conversion action, a private 30-minute fit call booked through Calendly, with no newsletter form and no contact page. With copy refinement and SEO built into the structure, the argument gets found as well as read.
Digital Guild launched without a single testimonial, and the site doesn't miss one. Every decision on it, including the decision to say less, backs the central claim. It reads the way the service works: direct, numerate, no filler.
Live site: dgtlguild.com
Full case study: agr.studio/projects/digital-guild
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What the client had to say
Artyum was great. We had never worked with web designer before. We came with our own thoughts on design and Artyum helped up re-imagine the whoel thing and it came out significantly better than what we had hoped.
R J, Digital Guild
Apr 22, 2026, Client
Posted Apr 22, 2026
Digital Guild is a boutique eCommerce marketing agency for DTC brands. We created its brand identity and a two-page Framer website that reads like a manifesto.
