Redesign and Optimization of Real Agent Link Website

The challenge

Real Agent Link matches Twin Cities home sellers with hand-picked listing agents based on verified sales data instead of paid placement. At the start: one closed deal, one testimonial, a founder-built app, and a live Google Ads campaign pointing at a page that visitors read but did not act on. The brief had a built-in tension: instill trust without proof, and make it feel like an agency, not a person.

What I did

Audited the funnel first and found it was unmeasurable: zero conversion events, ads bidding blind. Instrumented everything before touching a pixel.

Then rebuilt the page on a real design system: Domine and Inter Display on a 1.333 type scale, the brand's green and gold retained, an illustrated Minneapolis skyline hero with floating live-data chips, a six-point agent scorecard, a line-by-line comparison against typical referral sites, and honest timing chips on every promise (instant vs within 24 hours). The multi-step intake form became a calm split-screen experience. Every process illustration was regenerated to show the client's actual market: suburban Twin Cities streets, water tower included.

Everything was designed in code and reviewed on a live preview link, then integrated into the client's production app in verified stages with a tagged rollback point. Same URL, same form logic, same emails and admin dashboard. Zero downtime.

The outcome

Approved after two tactical revision rounds. A mid-project idea from the client, a free property valuation report, was woven into the copy, the form, and the data pipeline within a day. The funnel now fires a conversion event on every CTA click, form step, and submission, giving the ad campaign real signals to bid on for the first time