The Framer website runs on a CMS-first architecture. Five collections (Services, Case Studies, Blog, Careers and People) render 10 service pages and 8 case studies from structured content: the team adds a row, and the site builds the page. Where Framer's built-ins stopped, we wrote custom code components in React, including a per-service comparison table, an animated count-up for results and an Instagram-style case study reel, all fed by the CMS. A HubSpot booking calendar replaces the old contact form, behind one site-wide “Talk to us” call to action.