Back Market In Store Events

Events, events, events, and even more events! Towards the end of last year, I had the pleasure of working with Back Market's brick-and-mortar location in New York—a truly dynamic space for creative collaboration. From the Fast Fashion and Fast Tech talks to the memorable craft nights hosted by Anna Molinari, each event presented unique challenges and opportunities. I was responsible for the design and production of a broad range of assets, including eye-catching organic social media ads, immersive wall vinyls, branded merchandise, and subtle design touches that unify an event’s experience. 

What I enjoyed most was the chance to see my work come to life in a physical space, seamlessly connecting in-person audiences with Back Market’s digital presence. Each project required thoughtful coordination with event organizers and marketing teams to ensure every visual reflected the brand’s playful, tech-forward ethos. Whether it was creating a cohesive look for a series of talks or developing full brand campaigns for special occasions, I aimed to craft design solutions that both elevated the event and resonated with attendees long after the night ended.