Most freelance projects don’t fail because of execution
🔥Hot take: most freelance projects don’t fail because of poor execution.
They fail before the work even starts.
❗️At the agreement stage.
- vague scope
- unclear expectations
- “we’ll figure it out as we go”
Sounds...
When I work on client websites, I ignore the design first
This usually surprises people.
When I start working on a website, I don’t think about colors, layout, or animations.
At all.
I look at something else first:
👉 What is this actually trying to say?
Because most websites...
👆Your portfolio is killing your chances (and you don’t see it)
Hot take: your portfolio is not helping you get clients.
It’s quietly filtering you out.
Most portfolios look like this:
- nice visuals
- clean layouts
- a few “case studies”.
🔥 Hot take: your website is probably not the reason you’re not getting clients.
I know - unpopular.
People love to blame:
- design
- platform (WordPress, Framer, Webflow…)
- performance